1. Statement of Problem:
As a student of Public Relations under Mass Communication and Journalism in Bachelors level 3rd year, the researcher has made an effort to study the external public relation on the well established and leading public school of Kathmandu valley named Pawan Prakriti English Higher Secondary School (acronym-PPEHSS), located in Imadole Lalitpur. As public relation is a process of informing to public about the organization and gaining responses, it completes when two party (Organization and public) are participated, the researcher focused on what have been doing by PPEHSS to inform about it's services to public and how is the public attitude (response) towards it.'External Public Relations' of Pawan Prakriti English Higher Secondary School are regarded as the research problem because the researcher is concerned on the institute's various activities, which are done for public relations. The materials, phenomenon and planning done by the institute and responses on each of them is to be researched as the subject matter of research.
2. Objectives of Research:
The external public relation studies of Pawan Prakriti English Higher Secondary School aims at following objectives to have fulfilled.
i.To discover the parent’s/guardian’s attitude towards the school regarding the co-curricular and academic activities.
ii.To find out the various strategies and techniques that the institute uses and implements as public relation tools.
iii.To get the rate of satisfaction by the stake-holders towards the school.
3. Research Methodology:
In order to access the external public relation strategies of the institute, the researcher prepared a questionnaire to be asked the related factors such as students, guardians, and teachers and also to the administrative and rest non-teaching staffs. Beside of questionnaire, individual interviewing and library study was also made. Data collected by such activities were checked and verified.
4. Findings:
Pawan Prakriti English Higher Secondary School is an academic institution being run by intellectuals with a motive of providing quality education in order to produce capable and skilled manpower as per the need and requirement of the country. The institute runs primary to higher secondary level classes on English medium, based on CDC and HSEB syllabus with compulsory computer and other (additional) vocational disciplines. It came into being after the Mass Movement (Jana Aandolan-1) that is on 2048 B.S.
Though the institute is owned by not a single inverter, rather a group of educationists, it has been registered under Company Act-2048 and as a private company it has been making financial activities for profit, of course. Since the fellows of the school admitted School Leaving Certificate (S.L.C.) examination the school has been gaining outstanding results at distinction and first division marks with cent percent passing result.
Under the motto of 'Education for equality of opportunity' the institute has made attempts to provide full and partial scholarships to the deserving students from poor, dalits, indigenous, females and madhesie communities at a great extent. It's remarkable that a large number of children whose parents are full time political workers at local to central level (and even elected as CA members and ministers of cabinet of the present ministry) are studying in the school as boarders. The school owns its own building with large area of play ground and other physical cum academic requirements such as computer lab, science lab, canteen, transportation, hostel etc.
5. Activities and Programmes:
Pawan Prakriti English Higher Secondary School conducts academic and extra-curricular activities for the holistic development of the students. The researcher found the aspect of academia being satisfactory and managed in condition. An English language environment has been imposed and maintained within the school premises to the school family. The following activities were found being executed by the institute for the betterment of children.
a.Ten plus two (High School level) programme has been conducted on the very common stream of management with an aim of extending it wide and more.
b.Extra classes, tuition and coaching classes for S.L.C. fellows and weak students are managed.
c.Montessori based (playing while learning method) classes for the pre-primary and primary level classes are maintained.
d.Multimedia based audio visual classes and documentary show programmes are managed.
e.Excursion tour, guest lecture classes and life skill cum adolescence based sexual health seminars are organized.
f.Various games and sports and martial arts trainings are given.
g.Extra academic activities such as quiz, elocution (oratory, speech, debate etc), singing, and dancing and dramatics contest are also found to be conducted according to the schedule published in school's academic calendar.
6. External PR tools of PPEHSS:
i. Identity card that identifies the student and staff under the school's naming and seal.
ii. Hoarding boards kept at various massive places (attached in index-1 of the report but not published in this page).
iii. Visiting cards of school, teachers and administrative staffs comprising school's heading and seal.
iv. Banners stating admission opening, hostel scheme and scholarship schemes.
v. Radio advertisement via various radio stations of Kathmandu valley.
vi. Television advertisement via various Television stations of Kathmandu Valley.
vii. School magazine to publish the student's creations under school's name, address and other information. (named-PPESS)
viii. Telephone inquiry and mobile phone messaging about the school and its policy to very related persons.
ix. Brochures and pamphlets describing the school's rules and regulations and other important informations. (attached in index-1 of the report but not published in this page).
x. Direct contact (person to person).
xi. Website and emailing
xii. Newspaper advertisements on admission or staff recruitment under the school's naming and full address cum contacts. (attached in index-1 of the report but not published in this page).
xiii. House wise wall publications at school premises
xiv. Interaction among guardians (informally at their own level).
xv. Parent-teacher discussion (organized formally by the school).
xvi. Assembly speeches every morning and evening assembly by the ECA- In charge and the Principal respectively.
xvii.I nformative paintings on school transportation system.
xviii. Participation at various radios/televisions and stage contests, programmes and functions.
xix. School's name, logo and motto's print in dress, belt and other accessories of school.
xx. News and feature reports about students and school in various journals and magazines, etc
7. Limitations:
Being a college student, the researcher did not have enough time and advanced methods and tools to collect all the data and minute information from the whole PPEHSS wing, it's related groups and peoples. As the data collection of the report needed a lot of time, the researcher was able to manage few moments only. Hence several factors that could also be studied were kept apart of the project.
8. Data Analysis and Tabulation:
People who came to know about PPEHSS learned it by:
(Note: The related graph is not published in this page)
Medias (Radio/TV/Newspapers) - 53%
Parents and Guardians - 28%
Other means (Pamphlets/Banners etc) -19%
The attitude of peoples related to PPEHSS, towards it:
(Note: The related graph is not published in this page)
A good institute for their children - 34%
An average school for their child - 56%
A poor academic organization -10%
The factor of PPEHSS that attracts people:
(Note: The related graph is not published in this page)
Academic factors - 55%
Extracurricular activities - 24%
Other factors - 21%
9. Finding and Conclusions:
The external research about Pawan Prakriti English Higher Secondary School threw some important findings into light. Among them, it’s discovered that large number of people came to know about the institute from mass media such as Radio, television and newspaper advertisements. However, the interactions among the parents and other items as hoarding board and pamphlets also played vital role at spreading in formations about PPEHSS to the public.
Next to it, even after a lot of achievements acquired by the institute in S.L.C. and other platforms; majority (i.e. 56%) of people and guardians are found to be assuming the school an average one. It suggests that the school has no ground for complacency at all, rather a long path, still to pave towards Excellency. However, the same guardians are found to have been attracted towards it, due to the academic achievements most. They also prefer the school's policy of extracurricular and other activities that help the all round development of the students. The school management has to give an deep glance over these fields as well.
Except the mentioned facts, the school management should immediately touch and go through the feelings of the teachers and other staffs, because during questionnaire, almost teaching and non teaching man powers were found to be dissatisfied at their payments and other privileges in comparison to their work burden and duties. If given care in these fields and facts, PPEHSS can surely rise as a top academic institute of the country.
10. Suggestions:
Such types of project works are very useful for the students like us (the researcher and like). It not only makes the proper utilization of our time but also makes us creative, experienced and teaches us how to deal at the public audience. It also creates the feeling of co-operation, dedication to work etc on the students. It also helps the students to understand the feeling of different peoples favour on the media. At last it's a request to teachers of Tribhuwan University, Central Department of Journalism to provide such types of research assignments to the students and help them sharpen their creativity and intelligence.
11. References
i. Advertisement and public Relations (Lal Deosa Rai & Binod Bhattarai), published by Nepal Association of Media Educators.
ii. Principals of Marketing (Dr. Phatta Bahadur K.C.), published by Sukunda Pustak Bhawan, Kathmandu.
iii. Lectures and notes provided by the teachers in R.R. Campus, Bhrikutimandap Kathmandu
iv. Booklets, Brochures and other public relation tools provided by PPEHSS, Lalitpur.
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